Republic M design and execute digital engagements leading to HCP behavior change. Our unique methodology challenges clients positively to define desired HCP behaviors that will lead to a positive outcome for the client and the HCPs. This backbone is central to the strategy and operational execution of our services.
Remote 1:1 Selling Engagements
Promotional interactions between a virtual Key Account Managers (vKAM) and HCPs in separate locations. Our unique methodology develops behavior change objectives for defined HCP segments that lead to a positive outcome for patients, HCPs and the brand. We agree KPIs and measurement methodology at the start of the engagement.
Operational excellence is delivered through a combination of people, unique approach and leadership. We work with the best talent that we benchmark against the highest performers in the channel. A unique remote engagement framework enables access to the audience and intensive leadership drives behavior change and develops market insights to enable clients to make informed business decisions.
Peer-to-Peer Engagements (virtual and hybrid)
Peer-to-peer (P2P) endorsement enables clinical experience to be exchanged between key opinion leaders (KOLs) and target HCP audiences. Content may focus on sharing best practice in disease assessment and diagnosis, patient treatment and management.
Republic M execute P2P engagements that are structured for HCP behavior change, attract the target audience and are easy to attend. Content is translated into target behaviors, e-consents are gained for ongoing electronic communication and HCP insights are gathered help to shape strategy and follow on interactions.
Other Digital Services
HCP profiling
Identification of the highest value HCPs within an audience based on their role and the patient populations they consult and treat. Profiling is executed through 1:1 remote interactions to enable clients to segment and target the audience.
Registration and e-Consents
Attracting and retaining a HCP audience to engage in electronic promotional and educational channels.
SaaS (Software as a Service)
Provision of integrated platforms enabling clients to interact with HCPs via a single platform.
Portals and Apps
Customized portals or applications for HCPs to access valuable content to support HCP behavior change in personalized formats.
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Consultation
If you would like to explore how Republic M services can accelerate HCP behavior change for your brands, please do not hesitate to contact us via email. Our team of trusted experts would be delighted to hear from you.