We are HCP Behaviour Change experts

HCP behaviours focus on the assessment and treatment of patients. Using our unique methodology, we develop strategic behaviour change recommendations for clients that are delivered operationally through every
Republic M HCP engagement.

Our People

The Republic M team are trusted experts who understand and anticipate our clients’ needs, challenge positively for the best outcome and always strive for continuous improvement. Meet our Senior Leadership Team.

Nick Lavery, CEO

Nick Lavery, CEO

Our CEO Nick, is an innovator in HCP Behaviour Change, translating strategic challenges into compelling services to drive healthcare outcomes for clients. Nick is co-founder of Republic M and is energised by extending this expertise across markets, with dynamic and flexible offerings for clients. Nick is dedicated to positively challenging the team to achieve the best outcomes.

Kevin Justice, CFO

Kevin Justice, CFO

Our CFO, Kevin, is an innovative and high-achieving Finance Leader, with a relentless focus on achieving commercial win-win scenarios for Republic M and our clients. Leading our Business Support teams and supporting the Board from a commercial standpoint, Kevin uses his high-integrity and fully-accountable approach to drive business performance to enable our teams to provide outstanding outcomes for our clients.

Julia Whitaker, Global

Julia Whitaker, Global

Our SVP, Julia, is passionate about achieving exceptional results for our clients. As the principal global contact at Republic M, she has a proven track record of scaling services globally to drive client outcomes. Julia’s energy and drive for continuous improvement is infectious and her forward thinking approach invaluable.

Ben Cann, UK & Nordics

Ben Cann, UK & Nordics
General Manager

Our GM for the UK & Nordics, Ben, is a leader with a passion for driving behaviour change impact based on a deep understanding of client needs. Ben is dedicated to delivering outstanding results and building long-term, strategic client partnerships through accountability and integrity.

Cristina Rodriguez, Iberia

Cristina Rodriguez, Iberia
General Manager

Our GM for Iberia, Cristina, is a dedicated professional who brings a strong drive for results and a successful track record in commercial activities. Through accountability and integrity, she is committed to delivering value and long-term impact for our clients ensuring business growth and strategic success.

Joeri Gaal, BeNeLux

Joeri Gaal, BeNeLux
General Manager

Our GM for BeNeLux, Joeri, is driven to create value for our clients through healthcare outcomes. He utilises his extensive international experience in and outside the pharma industry to challenge his teams and clients to achieve HCP Behaviour Change day by day. He is energised by developing businesses to their next level.

Barbara Eickhoff, DACH

Barbara Eickhoff, DACH
General Manager

Our GM for the DACH Region, Barbara, is driven by making a lasting impact in healthcare, ensuring patients receive the best possible care. She’s known for setting high standards, pushing boundaries, and inspiring meaningful behavioural change. Clients and teams value her high energy and relentless focus on delivering exceptional outcomes, making her a strategic partner who consistently goes above and beyond.

Angelo Romagnuolo, Italy

Angelo Romagnuolo, Italy
General Manager

Our GM for Italy, Angelo, is committed to partnering with pharmaceutical companies in Italy to enhance their performance. His customer-centric approach drives the Republic M team to truly understand client needs and deliver high-quality remote HCP engagements, with the focus and determination to deliver outcomes.

Maha Obeid, France

Maha Obeid, France
General Manager

Our GM for France, Maha, is dedicated to inspiring teams to greatness, maximising performance and pushing the limits of standards of care for patients. With a strong footprint in the pharmaceutical industry, her strategic thinking helps her foster business development, implement transformational growth strategies and spark a positive culture change for our clients and our organisation.