Republic M design and execute digital engagements leading to HCP Behaviour Change. Our unique methodology challenges clients positively to define desired HCP behaviours that will lead to a positive outcome for patients, HCPs and the brand. This backbone is central to the strategy and operational execution of our services.
Remote 1:1 Selling Engagements
Promotional interactions between virtual Key Account Managers (vKAM) and HCPs in separate locations. Our unique methodology defines behaviour change objectives for HCP segments that lead to a positive outcome for patients, HCPs and the brand. We agree KPIs and measurement methodology at the start of each engagement.
Operational excellence is delivered through a combination of channel leading people, unique approach and leadership. We identify the best talent of benchmarking against the highest performers in the channel. A unique remote engagement framework gains access to the HCP audience and intensive leadership drives behaviour change whilst developing market insights to enable clients to make informed business decisions.

Peer-to-Peer Engagements
Virtual and hybrid
Peer-to-peer (P2P) endorsement enables clinical experience to be exchanged between key opinion leaders (KOLs) and target HCP audiences. Content supports the sharing of best practice in disease assessment, diagnosis, patient treatment and management.
Republic M execute P2P engagements that attract the target audience, are simple to attend and lead to HCP Behaviour Change. HCP e-Consents are also gathered to support ongoing client electronic communication thereby enabling insight gathering, to help shape strategy and follow on interactions.
Other Digital Services
HCP profiling
Identification of the highest value HCPs within an audience based on their role and the patient populations they consult and treat. Profiling is executed through 1:1 remote interactions to inform client segmentation and targeting of the audience.
Registration and e-Consents
Attracting and retaining a HCP audience to engage in electronic promotional and educational channels.
Portals and Apps
Customised portals or applications for HCPs to access valuable content to support HCP Behaviour Change in personalised formats.
SaaS (Software as a Service)
Provision of integrated platforms enabling clients to interact with HCPs via a single platform.
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Consultation
Please contact our team of trusted experts to advise on the HCP Behaviour Changes required to accelerate your brand.