
Loss of Exclusivity: Late brand lifecycle management
Our client required a total promotional approach for a late lifecycle brand prior to loss of exclusivity (LoE) as the internal field team had been redeployed to another brand within the portfolio. The client also wanted a dynamic, flexible and coordinated approach to maximise the promotional activity on target HCPs to drive brand value prior to patent expiry.
The Republic M vKAM team was deployed to accelerate behaviour change through the provision of Multi channel equivalent (MCQ) promotional customer touchpoints that was pulsed according to market response.
RM Proven Outcomes:
4.0x
ROI index