
Maturity: Outsource brand indication
Our client wanted to drive brand growth for a specific indication with their internal field team, which represented significant opportunity for the organisation. However, they needed to balance this focus with targeting the same HCP audience with different behavioural objectives for a different indication.
The Republic M vKAM team was deployed to accelerate behaviour change for the 2nd brand indication by equipping HCPs to recognise the symptom cluster thus improving diagnosis rates and then referral to loyal treatment centres.
RM Proven Outcomes:
Increased sales growth by
10%