
Launch: Extend HCP reach to drive patient initiations
Our client wanted to drive brand uptake during their brand launch by targeting a new specialist HCP audience, that consulted patients eligible for treatment, to drive earlier diagnosis and initiate treatment. Furthermore, the internal field team were not focused on engaging with this specific audience.
The Republic M vKAM team, working in partnership with the existing field team, were deployed to accelerate behaviour change with the new HCP target audience by ensuring that all eligible patients were correctly diagnosed along the patient pathway and subsequently treated.
RM Proven Outcomes:
7.0x
ROI index over 3 years