Business Cases

Growth: Extend HCP reach to drive prescribing depth

Our client wanted to broaden reach with their high value primary care audience that was beyond the capacity of their internal field team. They also sought to deploy complementary activity that would enhance their total promotional impact.

The Republic M vKAM team was deployed to accelerate behaviour change with the HCP target audience by engaging primary care physicians to identify eligible patients for review and initiation, in coordination with the internal field team.

RM Proven Outcomes: