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Business Cases

HCP Behaviour Change through digital engagements provide organisations with the flexibility to scale-up or scale-down promotional activity in response to changing market dynamics.

When seeking to address a specific business challenge or opportunity for your brand, always start with the brand strategy and stage of the lifecycle.  From this point you can clearly define the HCP target audience and behavioural objectives that will enable your organisation to accelerate healthcare outcomes.

The following business cases demonstrate how Republic M have supported our clients to address their specific business challenges along the brand lifecycle by deploying digital engagements to drive HCP Behaviour Change and proven outcomes.

Pre-Launch: Early brand lifecycle management

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Launch: Extend HCP reach to drive patient referrals

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Launch: Extend HCP reach to drive patient initiations

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Growth: Extend HCP reach to drive prescribing depth

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Maturity: Outsource brand indication

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Loss of Exclusivity: Late brand lifecycle management

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Please contact our team of trusted experts to advise on the HCP Behaviour Changes required to accelerate your brand.

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